The Starbucks Metaphor

Identified variously as a double-tailed siren or "Melusine" mermaid, the Starbucks logo is actually a Venusian fertility goddess. The "star" in Starbucks is the pentagonal orbit of Venus while the siren herself is a European version of Ostara, Astarte and Ishtar (among many others).

She is portrayed as a sea goddess because the Morning Star appears to rise out of the eastern sea at dawn prior to resurrecting the Sun. Thus, a cup of coffee can be equated with the Morning Star as it also resurrects us in the morning when we drink it.